Nicky Taylor-East, founder of likemary, has Maltese mediterranean roots and upbringing. What started as a love for travel and a quest for adventure eventually led to the creation of likemary, a brand initially inspired by the craftsmanship and warmth of handmade products from the Himalayas.

After spending years traveling and then working in fashion in London, Nicky realized she wanted something more meaningful – a venture that combined her passion for travel with her appreciation for traditional craftsmanship. The spark for likemary came from a wear-forever shawl that she bought in India. This hand woven merino wool blanket scarf became her constant companion, offering warmth and comfort on long bus rides, flights, and chilly evenings. It was her meditation shawl, travel blanket, and work-from-home comfort wrap.

One evening, while wrapped in that beloved shawl, the idea for likemary was born. Nicky knew that she wanted to share these expertly handwoven products with the world. Soon after, she returned to India, where she partnered with local artisans and weavers to bring her vision to life. Starting at Portobello Market in London, likemary quickly grew, expanding to include signature items like harem jumpsuits, all made with a focus on sustainability by using reclaimed fabrics wherever possible.

Nicky’s relationships with her suppliers run deep. From the weavers in the Himalayan Valley to the small, family run workshops in Delhi, these connections are built on mutual trust and respect. likemary remains dedicated to supporting traditional and ethical craftsmanship while designing versatile pieces that prioritise comfort and ease of wear over passing trends, making them perfect for holidays, weekends, and everyday living.

At likemary, it’s not just about the products - it’s about the people, the stories, and the communities behind them.