What does "likemary" mean?
The name likemary is inspired by the founder's mother’s maiden name - De Maria, an Italian surname meaning “Of Mary.” Although Nicky is from Malta and not Italy, the name holds personal significance. It honours her grandmother, Arthemis De Maria, a woman who valued simplicity, reused and repurposed everything, and had a passion for handmade crafts.
Arthemis’s motto, “Never mind, never mind,” continues to inspire the brand as a reminder to stay grounded and resilient when things don’t go to plan.
Practically speaking, the name also came from a desire to find an available and memorable .com domain. After hours of brainstorming, in 2009 likemary was born.
Today, likemary reflects its name by celebrating simplicity, functionality, and thoughtful design. From versatile clothing to ethically handmade accessories, the brand is committed to creating feel good pieces that you will want to 'live in'.
MISSION
likemary stands for comfort and well-being. likemary’s collections are versatile, comfortable clothing that enhance well-being by making women feel confident and free in their daily lives and travels.
likemary's collections celebrate individuality and are made to be practical and stylish for all women, empowering them to feel good, no matter their body type or lifestyle.
likemary is committed to sustainable and fair practices, supporting traditional artisans and ensuring that likemary clothing & accessories have a positive social and environmental impact.
Most of likemary collections are small batch production, using deadstock fabric to reduce our carbon footprint whenever possible.