likemary was founded in Portobello market in Winter 2009 by Nicky Taylor-East a local go-to for handloom blanket scarves and couch throws. A tall, willowy muse wearing her throw as a blanket inspired the brand to develop blanket scarf ranges into the vast collection that they are today. Over time likemary has evolved into a London based clothing & accessory online boutique. With a unique style, it’s unlikely you’ll come across anyone else wearing your same beloved item.

We are driven by our love for fairly traded, beautiful and natural fabrics with a story to tell. We respect our suppliers, listen to our customers and believe in exceptional customer service.

Our Inspiration

Nicky was initially inspired by her exotic travels around the world and a black Takhi Shawl, which finished the journey looking as beautiful as when it started. Whilst travelling, Nicky met with weavers, tailors and social cooperatives and thus, likemary was born. The little island of Malta where Nicky was brought up, London where likemary is based, and a continued obsession with travel are always strong sources of inspiration for each likemary collection.

Our products

All likemary products have a story.

Our ‘wear forever’ blanket scarves are handwoven on traditional looms by weavers of a cooperative society that came together in 1944 to keep the handloom industry alive.

All knitted accessories are hand made from hand spun wool by ladies in the Himalayas. These women are the sole providers for their families, as their husbands cannot work and the project provides most of them with their only source of income.

Many likemary clothes are made from excess fabric. This means they can never be mass-produced, and every item is special and unique to its proud owner.


Fabric is the main driver of passion in our business. Through our expeditions we source only the best quality fabrics. Read more